Created logo identity and blog for a small vintage clothing
e-shop based off of Austin, TX.

Designed book cover concepts for Aaron Shapiro's new
book regarding the user-centric approach to web design.


"Today’s most powerful growth engine is users—people
who interact with a company through digital media and
technology even if they have never spent a dime. Become
indispensable to users and the profits will follow."

The goal: Create the compelling digital experience that
cements Juicy Couture as a fashion authority.



The opportunity: Juicy Couture is about embracing all
things glamorous, feminine and confident.

Role: Art Direction
Creative Direction: Clayton Crocker, HUGE
Motion: Matt Lawrence, HUGE

Designed the vision for American Express
online in the next year and for the future.



Role: Art Direction
Creative Direction: Allen Orr, Joe Stewart, HUGE

The goal: To establish Barneys New York as the global
flagship store by 2012. In the process, the team had to
re-skin the current web presence to give the site a quick
face-lift.





Role: Art Direction
Creative Direction: Clayton Crocker / HUGE