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The goal: To establish Barneys New York as the global
flagship store by 2012. In the process, the team had to
re-skin the current web presence to give the site a quick
face-lift.



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Role: Art Direction
Creative Direction: Clayton Crocker / HUGE
Every metric should drive toward the bottom line,
but the way we get there is very different from online.

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The goal was to create personalized platform that learns
and grows with our users,creating a robust Topshop
community of the brand, influencers and consumers.

Role: Art Direction
Creative Direction: Andy Thomas, HUGE

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The goal: Create the compelling digital experience that
cements Juicy Couture as a fashion authority.

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The opportunity: Juicy Couture is about embracing all
things glamorous, feminine and confident.



Role: Art Direction
Creative Direction: Clayton Crocker, HUGE
Motion: Matt Lawrence, HUGE

 
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