Designed book cover concepts for Aaron Shapiro's new
book regarding the user-centric approach to web design.


"Today’s most powerful growth engine is users—people
who interact with a company through digital media and
technology even if they have never spent a dime. Become
indispensable to users and the profits will follow."

The goal: To establish Barneys New York as the global
flagship store by 2012. In the process, the team had to
re-skin the current web presence to give the site a quick
face-lift.





Role: Art Direction
Creative Direction: Clayton Crocker / HUGE

The goal: Establish Stella Artois as the most digitally
engaging beer brand in the US market. The idea: Establish
Stella Artois as the most digitally engaging beer brand by
inspiring creators, curators, and consumers in their own
personal pursuit of the beautiful life.



Role: Art Direction
Creative Direction: Clayton Crocker
Copy: Dave Fredette

Concept for a dating website to introduce emotional
connection in how common it is to click with someone,
because it's simply possible to.